Now more than ever, consumers reward and punish companies based on their CSR efforts, so don’t keep your good deeds to yourself. Use CoGo to share your good deeds with thousands of conscious Kiwis - you’ll build brand loyalty while gathering customer insights to inform your sustainable agenda.
Be the change customers want to see.
Get plugged in
Track your customers’ ethical preferences, then compare these with regional and national trends to identify new market opportunities. Finally, you can understand the deeper motivations of your conscious audience and use these to strategically inform your next steps.
Say goodbye to guess-work
CoGo gives you the tools to identify potential ROI of ethical products and operational practices before you introduce them. Been toying with introducing vegan items to your menu? Now you’ll be able to see the proportion of your current customers who you might be catering to, and the number of prospective customers you could acquire. Do good, in ways that work for you and your customers.
Inform your wider strategy
CoGo insights won’t just help you to make better informed sustainability decisions. Think bigger: many clients use our data to inform wider business strategies and promotional plans, building stronger connections with conscious consumers throughout their own channels.
Genuine connections, with a greater audience
Reach new customers
Globally, one third of consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good. It’s time to get in on that action. As a CoGo accredited business, you’ll be regularly promoted to an audience of thousands of people keen to put their money where their values are.
Increase loyalty and retention
Genuinely connect with new CoGo customers by sharing how the money they’ve just spent in your store is contributing to and enabling good practices. Understanding your motivations, and the resulting positive actions you’re taking helps our members feel like they’re supporting positive initiatives, and you’re increasing brand loyalty and the likelihood of repeat custom...without lifting a finger.
Show you care
71% of millenials want to see businesses taking the lead to create progress on key issues. Show your commitment - join a network of like-minded businesses who are doing their part for the good of people and planet.
Be part of something bigger
Our accreditation framework helps you track the social and environmental impact of the changes you’re making, and then see how your actions are contributing to the success of the wider CoGo community.