How can your values change business behaviour?


Why your money matters

Our work at Conscious Consumers is to make sure every single dollar you spend helps to vote for the kind of world you want.

Why? Businesses have huge power (and responsibility!) to make a positive impact on our environment and our society. The decisions they make can change what ends up as pollution and waste, how animals and workers get treated and how local communities get supported.

As consumers, our money fuels these businesses. When we spend money we are voting for that business to exist, to grow, to thrive. We are voting for their supply chain, we are voting for the decisions they make about how the treat their workers, how they deal with their waste and how they support the communities they depend on.

In short, if we like it or not, every time we spend our money we are voting for the world we are living in.

This is why we want the money you spend to represent your values. We believe it’s critical that businesses big and small recognise consumers beyond the money they spend. We want your values to help drive business decision making.

This is why we want the money you spend to represent your values. We believe it’s critical that businesses big and small recognise consumers beyond the money they spend. We want your values to help drive business decision making.

How can do we do that?

It’s actually really simple. We have created a platform that connects business decision makers with the values of all consumers that spend money with them.

As a consumer you just need to register your values and the 16 digits of your spending cards. Then, when you spend money at any Conscious Consumers business, your values will be represented with every dollar you spend.

It’s free, takes 2 minutes and totally secure. We don’t hold your card data, our technology works directly with existing financial infrastructure that manage EFTPOS transactions and simply signals to businesses that every dollar you spend comes with values attached.

You can sign up here.

We even support an app that connects you with vouchers and rewards from accredited conscious businesses.

Who is listening?

Conscious Consumers works with a growing list of businesses big and small who are actively seeking to improve their social and environmental impacts.

Our insight businesses from across different sectors of the economy, get to view the values of consumers and we support them to improve their practices.

Our accredited businesses have been confirmed to meet our strict, transparent standards and given a badge to signal they operate to a certified standard.  

Check out the full list of our businesses here. Our work is to help grow this network of businesses and ensure your values help influence business behaviour. 
 

The movement is growing.

We launched our Good Spend Counter platform in October last year, and in just 6 months thousands of kiwis are sending a message to hundreds of businesses across the country.

They’ve already spent over $600k, and every single dollar is directly signalling to business owners what they care about.

The good news is, it’s just good business.

We are already seeing the positive impacts for business owners who embrace the values of their consumers and improve their businesses. They have happier, more engaged workers, they generate less waste, they use better quality, ethical suppliers, they have loyal advocates as customers. In short, they grow and thrive because they listen and they care.

In the future we believe there will be two types of businesses.

  1. Businesses that are conscious of their consumers values and make good decisions accordingly.

  2. Businesses that are ignorant of their consumers values and make decisions based on money and profit alone.

We know that building the business case for positive change isn’t easy, and the changes are not immediate but the work starts by ensuring your money speaks for your values. Together, our values can ensure that conscious businesses grow and outcompete those that are ignorant to what their customers care about.  

Have you joined us yet? Are your values being made visible? It’s free, totally secure and it takes less than 2 minutes. Sign up, give your values a voice and help choose the world you live in.