Welcoming delicious Green Time to Conscious Consumers

Welcoming delicious Green Time to Conscious Consumers

We’re excited to welcome Green Time, an Auckland-based vegan eatery to Conscious Consumers. Yahoo! The creation of ex-young lawyer Kitty Lin, Green Time was borne out of a desire to better improve and maintain a pristine environment that we Kiwis love so dearly. Producing a series of wholesome and low-impact eats are part of Kitty’s mission for a better world, which started out as a side project. Green Time has now become a permanent and very welcome fixture in Auckland’s CBD.

Five sustainable Kiwi fashion brands we love

Five sustainable Kiwi fashion brands we love

Conscious consumers are more likely to buy a piece of New Zealand-grown seasonal fruit than an import, so it stands to reason that we might also like to support local fashion brands.

Nowadays clothing is rarely made in New Zealand, because like so many other industries manufacturing processes have long ago been outsourced. But while some Kiwi labels knowingly chose to use suppliers that are under pressure to produce cheaper clothing at any cost, others like the examples below are going out of their way to ensure a more environmental and socially-sustainable pathway for their garment production.

Winger BMW and Conscious Consumers have a prize for you

Winger BMW and Conscious Consumers have a prize for you

We’re excited to be partnering with BMW Winger in Wellington to bring you a particularly electrifying competition!Over the next four weeks you’ll have an opportunity to enter and win a four day hire package featuring a brand new BMW i3 all-electric hatchback.

We’ll be setting you up with one of these beauties, free to enjoy the full power over an awesome four days of cruising around Wellington at your leisure.

Fancy a custom laptop sleeve? Join Conscious Consumers and win!



A world of beautiful things


We’re proud to have Cranfields as the first Conscious Consumers accredited giftware store in New Zealand! Founded in 1991 and run by mother and daughter duo Valerie and Nicola Cranfield, the Wellington store offers a curated collection of the best gifts, furniture and homewares. They have a strong focus on supporting local makers and they want you to experience the pleasure of a personalised accessory.

Cranfield's laptop sleeve

How to win?

1. Like the Cranfields Facebook page

2. Join Conscious Consumers before Friday June 30 and enter #Cranfields into the referral box

And you'll be in the draw to win one of two Amelia Boland custom designed Laptop Covers!

You can find all the nitty-gritty on our Cranfields competition below:

  • Competition period: The competition runs from Thursday, June 22, 2017, to 11:59pm Friday, June 30, 2017.
  • How to enter: Like the Cranfields facebook page. Sign up to Conscious Consumers via countmein.nz. Enter #Cranfields in the referral box. One entry into the draw per signup.
  • You agree: By entering, you agree to be bound by and comply with these terms and conditions.
  • Who can enter: This competition is open to all New Zealanders aged 18 and over. Employees and contractors of Conscious Consumers or Cranfields and their immediate families are ineligible to enter.
  • Winners: Two winners will be selected through a random draw on Monday, July 3, 2017.
  • Prize: The winners will each receive an Amelia Boland custom designed Laptop Cover. This can be picked up in store, or posted to the winner.
  • Announcement: Conscious Consumers will notify the winners by emailing them on the email address used to register with Conscious Consumers.
  • No correspondence: Conscious Consumers’ decisions in relation to this competition are final and no correspondence will be entered into.
  • Facebook release: You acknowledge that this competition is run by Conscious Consumers and not Facebook. You agree to release Facebook from any claim or liability in relation to this competition.
  • Cancellation: Conscious Consumers reserves the right to cancel this competition at any time by posting a notice on our Facebook wall.
  • Privacy: When collecting personal information Conscious Consumers complies with the Privacy Act 1993. You can contact us about privacy by emailing director@consciousconsumers.org.nz

Extension: Conscious Consumers reserves the right to extend the competition period by posting a notice on our Facebook wall.

6 Questions with the Sustainable Future Collective

6 Questions with the Sustainable Future Collective

We're connecting with Conscious Consumers from across New Zealand to ask 6 questions and learn more about how they think we can all change the world for the better. Register your values and payment cards and help us grow the Conscious Consumers movement here! 

Who are you, where are you from and what do you do?


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We are a 12 strong team of students (and a recent graduate) from the University of Auckland. We study in a multitude of disciplines including engineering, commerce, science, arts and urban planning. Hailing from Auckland, and across the North and South Islands we come together as a team of passionate individuals who seek to drive sustainability culture and change from the bottom up.

We aim to make a difference by instilling sustainability into everyday life and de-stigmatising it from the ‘tree hugging hippie’ image and into the mainstream. We aspire to spread awareness about sustainability, provide a platform for people interested in sustainability from all backgrounds to come together and push change in living, education and in industry.

What does conscious consumerism mean to you?

Conscious consumerism means to live and consume responsibly. This means choosing goods and services that minimise or eliminate negative impact on people, living things and the planet we share. It means to support ‘good’ businesses who empower positive action, whether it be humanitarian, or environmental.

What are the most important social and environmental problems you think businesses can help to solve?

Humans are the world’s biggest consumers, emitters and discarders. Much of these problems stem from a common destructive root: over-consumption by business. We clear land, destroy habitats, create harmful by-products, and exploit other humans to satisfy the fast moving wants of consumer culture. We believe that positive action comes not only from consumers making responsible buying decisions, but businesses who are fundamentally responsible in the way they design, source, manufacture, sell and provide services to consumers. If more businesses aim to reduce their negative impact boost their positive impact, their suppliers and customers in turn are then able to benefit from making wiser business choices. This culture can work both ways however, and together we can address the real issues industries experience and contribute to being carbon zero, cruelty free, eco friendly, fair trade, supporting workers’ rights, and more.

What do you think consumers can do to have a bigger influence in our world?

Consumers have immense power in influencing businesses in that, every sale contributes to the success of a business. In this day and age, we have fairly large consumer choice and we are capable of saying no to purchasing products from businesses whose products carry a negative impact in any way, as well as reducing unnecessary consumption of ‘bad’ product. For example, when we buy locally made products, we are saying no to the carbon footprint of long-distance air or sea freight that comes with importing goods to NZ from overseas. Indirectly, it’s like you said no to driving your car to work that day - both choices reduce the use of fossil fuels in our world. The number of ‘good’ alternatives are growing and in supporting these choices by purchasing them, we can turn the tables on the market.

The last time you made a ‘conscious’ purchase decision - what did you buy and where did you buy it from?

[Izzie] - I bought pantry food from GoodFor bulk foods refillery - staples like a flour mix, rice, olive oil, corn kernels for popping and of course some coconut rough. I brought some old jars from home with me and filled them up there - no packaging needed! They also sell shampoo in bar-form (instead of liquid in a plastic bottle) and ‘honey wraps’ - beeswax lined cotton which work as a glad wrap replacement for leftovers - so I picked up a couple of those too.

[Dalong] - I recently bought a handmade candle from Sitka Store. They’re all made in-store from local natural ingredients, and once you’re done with them you can take the glass jar back to the store to be re-poured or recycled! Not only will your home space smell great, but you’re supporting a humble local business approved by Conscious Consumers

[Izzie] - I made a burger at home with a store-bought kumara patty by Bean Supreme instead of buying a beef patty. It has just as much protein as meat, tastes awesome and isn’t more expensive. Highly recommend. Skipping meat (especially beef) in just that one meal avoids the output of greenhouse gases like carbon dioxide and methane into the atmosphere, uses far less water, as well as protects our waterways from pollution. Triple whammy! http://beansupreme.co.nz/portfolio-items/kumara-burger/

[Dalong] - I bought one of our SFC shirts - does that count? They’re op-shopped shirts that we screen printed with custom SFC prints, each piece unique. Sometimes the easiest (and cheapest!) way to purchase ‘ethically made’ items is to buy something that already exists. That way there is no carbon footprint involved with transport, packaging or manufacture. We are all about fostering a re-useable economy and culture!

What consumer-oriented technological change are you most excited about seeing in the future?

[Dalong] - We are watching the prices come down and down for solar-powered energy! I’d love to end up living partially off the grid in the next few years and create my own electricity from solar. In addition, electric cars are becoming better and better at what they do. I also hope to see better waste management and recycling systems in NZ, where such a large percentage of waste is currently going to landfill when it absolutely does not have to. Being a sneaker guy, I love Adidas and Parley for the Oceans’ initiatives in producing shoes from recovered ocean waste. I recently purchased a pair of Parley Adidas ultraboost Xs made from recovered illegally dumped fishing nets. Apple is now committing to collecting old electronics and recycling them. It is a dream of mine to see zero-landfill waste solutions come to fruition and feasible implementation during my lifetime and to divert plastic away from our ecosystems. With our newly established partnerships with great businesses such as Innocent packaging, we hope to be the generation that leads the change in producing waste responsibly.

[Izzie] - I recently found out that of NZ’s total waste sent to landfill, ~30% is food waste, but this disproportionately produces ~60% of our total greenhouse emissions. This is because organic matter in landfill can’t break down properly and produces methane, which is over 20x stronger than carbon dioxide in trapping heat in the atmosphere. So I revamped our composting at home! There are lots of biodegradable packaging options coming out (like Ecoware and Innocent Packaging) but NZ needs more end-of-life facilities - that is, commercial composting - to make sure these don’t end up in landfill. I’m looking forward to seeing NZ bringing out kerbside organic collections and pairing this with more and more commercial composting facilities. Plant-to-plant cycle.

Anything else you'd like to add?


We are strong believers that when one person chooses to make a sustainable purchase decision, anything from refilling their water bottle instead of buying a new plastic one… or taking a canvas bag to get their groceries… or buying local at the farmers market… their single individual choice might feel like a drop in the ocean. But 4 million drops in the ocean? That makes waves. Waves that flood businesses with demand for ethical products and vice versa. When businesses see that customers want to buy something, they will supply it. This is the enormous power of the consumer! Ghandi said - “be the change you wish to see in the world”, we think he hit the nail on the head. If you’re a uni student, get amongst our movement! Join the Sustainable Future Collective. If you’re not, do so too. Let’s change the world together.

9 great places to enjoy the delicious benefits of Fairtrade!

At Conscious Consumers, our job is to make it easier for you to make ethical purchasing decisions. It’s not easy out there in the world of infinite choice, slick marketing and confusing labelling standards.

We’ve done the hard yards working out the actually-good from the not-so-good so you can trust anything we’ve certified to be checked and approved as a good option.

“Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.”

Fairtrade helps ensures farmers and workers get paid a fair minimum rate for their produce and supports communities to organise into cooperatives and improve their positions in the supply chain. Learn more about the impact of Fairtrade in our neighbouring Pacific islands here.

The good news is, supporting Fairtrade is delicious!

Check out these 9 businesses selling delicious Fairtrade goodies!

Chocolate tastes much better when the people who made it are looked after - but don’t take our word for it. Pick up a bar of Trade Aid chocolate from Ripe Deli in Auckland and enjoy the benefits yourself.

If you are looking for something extra special, Scarecrow in Auckland stock the supremely ethical, delicious works of art made by the Wellington Chocolate Factory. We guarantee you won’t be disappointed.

Perhaps you are the type of person that would rather your chocolate in a cup? It’s hard to go past the Trade Aid Drinking Chocolate from Ti Kouka Cafe on Willis Street in Wellington.

Or if tea is more your thing, Neo cafe stocks delicious, Fairtrade blends from Ritual Tea.

Speaking of delicious drinks our long time friends from All Good Organics make delicious drinks, full of Fairtrade goodness, stocked across the country.

Grab a Karma Cola from Charley Noble or a Lemmy Lemonade from Pegasus Bay and say cheers to a better world for everyone involved in bringing that delicious drink to your lips.

We all know coffee is an important cornerstone of our society. Kokako are another long time supporter of Conscious Consumers. They take great pride in their coffee blends, which are also certified Fairtrade. Grab a cup from Little Bird next time you’re in Auckland.


Or next time you’re wandering through Ceres Wholefoods in Auckland, and looking for something different, pick up some IncaFe coffee.

If you're down in Christchurch, the good folks at Caffe Prima are roasting their own delicious blends every day. Order online for your Fairtrade caffeine fix! 

We’re just scratching the surface here. There are hundreds of businesses in New Zealand stocking ethical products that do good for people and the planet on their way to get to you. For the full list of Conscious Consumer businesses, and to see all their accreditations download the app and support businesses doing good for people and the planet!


Have you joined our Good Spend Counter yet? When you register your values and payment cards every single dollar you spend will become a vote for a better world. 

Your values matter! Give them a voice and influence and transform how business gets done.

Celebrate World Fairtrade Day with Conscious Banana Pancakes!

Ready to go bananas for World Fairtrade day this Saturday 13th May? These awesome banana oat pancakes are super easy to make, good for you and will fill you up to keep you going all morning, day or night.


You’ll need

  • 2 ripe Fairtrade bananas

  • 2 big free range eggs

  • ½ cup organic rolled oats

  • ½ teaspoon baking powder

  • Salt to taste

  • Organic butter for the frypan (optional)

  • A blender, a non-stick fry pan and some fresh fruits to serve.


So easy.

  1. Crack the eggs and peel the bananas into a blender. Add the oats, baking powder and salt.

  2. Blend until the mixture is smooth enough to pour. Allow the batter to stand for 10-20 minutes until thickened slightly.

  3. Heat up a non-stick frying pan over medium heat and add the butter if you want.

  4. Load up the batter in large spoonfuls and fry until golden brown on both sides.

  5. Serve with your favourite fresh fruit or whatever strikes your fancy!


With organic oats, free range eggs and Fairtrade bananas you can feel good knowing you've made delicious, conscious choices to make these delicious pancakes!